Brand Management and Communication Officer

Ethiopia’s mighty river, the Great Abay, is a dramatic spectacle and a symbol of natural strength and grandeur. It is not only a magnificent sight to visit, but also a river with immense potential for our country’s development. This tremendous natural strength similarly explains why we are named Abay. We are here to foster growth and development by promoting and financing different sectors, thereby generating employment opportunities and accelerating capital formation, by ensuring a safe, stable and sound financial system. As a number of tourists coming to visit the river Abay watch the impressive scenery and the hospitality of the local people with fascination, our dedicated employees supported by the state-of-the art banking technology welcome and serve you with diligence and efficiency. Abay River, Ethiopian’s jewel, has the potential of being the major catalyst for growth and development of the Country. By the same token, Abay Bank has become an engine of growth and development for the farmers, business men and other customers in the financial sector. We are here to lead the way to financial empowerment.